Harrods Aviation unveils new brand identity for Stansted FBOs

Harrods Aviation has announced the grand unveilling of new brand identity for its London Stansted Airport FBOs: ‘The Knightsbridge’ and ‘The Brompton’.

This new branding showcases Harrods Aviation’s commitment to blending its rich heritage with forward-thinking excellence, synonymous with the iconic Harrods brand and the City of London itself.

The unveiling marks an important milestone for Harrods Aviation and acts to further strengthen the company's position in the aviation industry. ‘The Knightsbridge’ and ‘The Brompton’ represent their dedication to delivering an unrivalled level of bespoke luxury, exceptional service and ongoing investment into its facilities and services.

"The naming of these two excellent facilities is the final phase in what has been an incredible start to the year," said Commercial Director Will Holroyd. "Feedback from our customers has been extremely positive as we have navigated this latest transition in our business. The future for Harrods Aviation at Stansted, now offering two very unique FBO experiences, looks extremely promising."

The meticulously crafted signage features a blend of timeless design and modern aesthetics, mirroring the heritage and innovation that has made Harrods a household name.

‘The Knightsbridge’, located at CM24 1QQ and formerly the main FBO location for Harrods Aviation at Stansted, will continue to be the leading UK location for royal, head of state and large group travel. The new signage emanates the company’s prestigious image and embodies the excellent service standards for which its namesake Knightsbridge store is renowned. Further establishing it as the UK’s leading provider of FBO services for these specific travel groups. Plans are underway to modernise the large capacity business lounge, providing a completely new look to this popular location.

‘The Brompton’, located at CM24 1AN, will lead the way in providing a discreet, personable VVIP service. Focussing on private and corporate flight departments, as well as discerning charter clients. The new signage pays homage to Harrods’ historical connection to Brompton Road in London. The world famous Harrods store has long been an iconic London landmark. By naming the new FBO ‘The Brompton’, Harrods Aviation celebrates its own London heritage as well as its deep-rooted association with the store.

To celebrate this historical occasion, Harrods Aviation will be hosting a launch party in September to showcase the new branding and identity.

BlueSky Business Aviation News | 24th August 2023 | Issue #712