FL Technics unites group MRO operations under a one brand approach across the globe
FL Technics, a global provider of aircraft MRO services, is taking a step further in the process to consolidate and integrate current operations of the companies within its independent global MRO network.
The group is uniting under a single brand approach to strengthen the presence and foothold of operations in Americas, Europe, Asia-Pacific, and Middle East.
click image to enlarge
In past years FL Technics has grown significantly through organic developments, launches of new business lines, as well as mergers and acquisitions. Companies within the group have various levels of capacity and scope of services, each having its own unique strengths as well as access to the organization's shared global resources, infrastructure, and capabilities. All of which now to be aligned with one brand of FL Technics.
“FL Technics is developing at a high pace despite the global and economical restraints, as we continue to grow the business and network of operations worldwide,” said CEO Zilvinas Lapinskas. “Such a pace challenges us to maintain efficiency and consistency on all levels, and proper identity with strong brand presence is one of the ways to achieve this.
"With a global mindset and open culture within our group I am confident this rebranding will bring clarity and strengthen our foothold in current and future markets we aim to enter.”
Starting 2022 onwards, FL Technics will be the public brand of the group, replacing range of brands, including Storm Aviation (United Kingdom), Chevron Technical Services and Chevron Aircraft Maintenance (Scotland), Flash Line Maintenance (Italy), Wright International (Canada), as well as a number of sub-brands, including FL Technics Engine Services (Lithuania) of FL Technics Indonesia (Indonesia). As a result, the global independent MRO solutions will be positioned and communicated more efficiently and consistently in every market, regardless of the scope of operations.
Such a rebranding project is the beginning of even deeper cultural and social integration of current and future business models, shaping a truly worldwide and multicultural community of FL Technics, with shared virtues and values.
BlueSky Business Aviation News | 3rd November 2022 | Issue #676