Greteman Group’s aviation expertise came into play last fall when Beverly Hills-based CEO Eric Cohen hopped on a plane to Wichita. He was looking for the right partner to launch his new concierge service for jet owners frustrated with inflight entertainment options. A conversation with our team and walk through our Wichita office quickly convinced Cohen his search was over.
We named the innovative service Video Valet as it enables customers to watch what they want, when they want - without WiFi. A simple website and brochure share how Video Valet serves as a welcome alternative to outrageous overage fees, spotty coverage, expensive installation, potential hacking and the inability to tailor media to individual preferences.
Still, Video Valet offers a unique service that can be hard to quickly grasp, because no one has used anything quite like it. Cohen recently decided a short video was needed to both explain Video Valet’s value proposition – and to pique interest in a demo. The challenge: COVID-19 and shelter-in-place restrictions. We scratched our heads, brainstormed then went to work.
The Video Valet team overnighted us a fully loaded iPad used by such frequent-flyer customers as actor, producer and businessman Mark Wahlberg.
We shot live action video in front of a video screen of a corporate aircraft cabin. Footage shows a customer scrolling through the tablet - checking out movies, TV shows, magazines, newspapers, music and even highlight reels (loved by its professional sports customers). It guides you through customizing your content, showing how you don’t have to miss any of your favorite shows. Content’s updated before every flight.
We edited the spot over a lively soundtrack - think old movie feel with a modern beat - that helps tell the story. Bold blocks of red and navy with animated type punctuate key messages. Rather choose from more than 1.2 million titles or settle for the competition’s 300? The fun tone and closing wink make you, well, want to be entertained.
In short order, Video Valet had a one-minute spot that can be shared via email, through social media and on its website. Cohen wrote us an effusive email, saying, “Thank you for all your Wichita Wizardry. I couldn’t be happier with the final product or the collaborative process.”
You can watch the video here: https://vimeo.com/421643271
and learn more about our work for Video Valet at gretemangroup.com/video-valet-saves-the-day/.
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