ou have a
website, but it doesnít work as hard or as well as you
want. You donít have the budget to start from scratch.
There are some things you can do, though, to improve
your site incrementally over time.
1. Make a clear sitemap
If itís a mess,
your navigation is a mess. You want a clear path available for the
user, not a keep-you-guessing maze.
2. Make your contact information and
social media easily found
Thereís nothing more
frustrating than combing a site and finding no humanís name, phone
number or email. Thatís no way to build relationships, which is what
you want, right?
3. Use calls to action (CTAs)
that make a user want to engage further.
Place them strategically throughout the site asking
thoughtful and provoking questions. Set up a formula.
Point out a challenge or an issue your customer may
have. Provide a solution. Then offer your help.
4. Be visually deliberate.
Ensure graphics add interest to the website and donít simply fill
space. Remove images that serve no true purpose. This saves load
time and helps visitors focus on whatís important, rather than being
distracted by an empty, shiny thing.
5. Be purposeful in your messaging.
Ask yourself: Why does this page exist? What do people need to know
to make an informed decision? Focus on one topic (as a bonus make it
your focused keyword), and write content that supports that idea.
6. Guide the user
Use negative space, balance, padding and image proximity
to direct users through content. Navigation is so
critical, yet often isnít thought through completely
during the website planning stage.
7. Deliver feedback.
For example, when they sign up for your enews, have an animation
play while itís submitting. Then have a check mark or thank-you
message come up to confirm their email was accepted. If it wasnít,
the animation could shake and request a valid email.
8. Test user
interactivity (UI) and user experience (UX)Observe
people interacting with your website for the first time.
See where they get hung up. Ask their opinion. Listen.
Then act on what you learn.
hope these suggestions help. Your websiteís worth your investment in
energy and resources. Itís there round-the-clock, answering
questions, serving up information, advancing your brand. Lend it a
hand so it can work smarter not harder.
WOULD YOU LIKE TO PUT YOUR
WEBSITE TO THE TEST?
Weíve built a scorecard that addresses SEO,
analytics, content, functionality and
Answer five quick questions for each
category and see how you score.
You also have the option to request a review
of your site by our digital team.
Check it out
Business Aviation News | 9th March 2017 | Issue #407
- your weekly business and executive aviation news - every