|BlueSky Business Aviation News|
But how do you find pilots as the supply diminishes and demand increases?
By now, the numbers are all too familiar. In 1980, more than 600,000 people held private, commercial or airline transport pilot certificates. In 2014, that number had dropped to 425,000. There were more than half a million private and student pilots in 1980; less than half that in 2014.
According to the Aircraft Owners and Pilots Association, the United States continues to lose about 6,000 private pilots every year. Meanwhile, pilot demand grows. Boeing forecasts a global need for 28,000 additional pilots per year for the next 20 years.
Sell the advantages
As Flying magazine put it: “Is flying for a fractional a good career choice compared to flying for an airline? Well, with brand-new airplanes with the latest avionics, reasonable pay, schedules arranged well in advance and the variety and challenge of flying different passengers to different airports, what's not to like?”
Executive AirShare offers a close-knit, quality-focused private operation. So its campaign led with these advantages. And did it in an attention-getting way. Its highly targeted campaign used playful creative - from “Isn’t it time you loved flying again?” to “iPads not crash pads.”
Targeted - and Effective
EAS needed exceptional pilots. That meant standard pilot job search tactics would not be enough, because the best pilots might not be looking for a job.
The result exceeded expectations - EAS found the pilots it needed and ended the recruitment campaign early. Now it’s a good problem - solved. For now anyway. Continued growth may have Executive AirShare looking for new pilots again soon.
*See also: Executive AirShare’s growth prompts move to new Corporate HQ