|BlueSky Business Aviation News|
Members of the old guard have continued to hold fast to those four pillars, but is it enough for the next generation of research-driven, online buyers? The answer is, probably not.
Every year a CEO waits to invest in the companyís digital transformation the gap between what a modern customer wants and what the company is able to deliver online widens. Letís take a look at whatís preventing some aviation companies from investing in their digital futures.
Legacy technology, using old or outdated systems and platforms, is one of the most common barriers to improving the way aviation companies market and provide online tools and resources for their customers. Outdated browsers, like Internet Explorer 8, are still the norm at far too many aviation companies. Why? Because most, if not all, the companyís internal web applications and online business processes were built back when IE8 came out in 2009 and they cannot be viewed on any other browser. The cost and manpower to update all those applications is too high, resulting in a never-ending stalemate.
Lack of urgency also plays a major role. The old adage - If itís not broke, donít fix it - tends to be the battle cry for many CEOs faced with tight budgets and big-ticket companywide initiatives. True digital transformation needs to start at the top. When leadership has a vision for improving the customer experience through technology, big things happen.
The Big Game is getting big attention on the Signature Flight Support website. Members planning to attend can conveniently reserve aircraft arrival and departure times through the FBO.