The nicemedia premium content service launched
by SD at MEBAA 2016 for aircraft equipped with nice HD cabin systems is now
available for all IFE/CMS platforms.
Together with Lufthansa Technik, SD has
expanded the types of jets which can benefit from the nicemedia SmartBox system,
which delivers Hollywood blockbuster movies and contemporary TV shows to the
cabin. SD will be booking appointments for onboard demos during EBACE 2017 at
|The wide selection of movies and TV shows,
available via the portable system, can be viewed on cabin monitors or can be
streamed to personal electronic devices including iPhones, iPads, Android phones
and tablets. Multiple devices and users are supported allowing passengers to
watch different content on PEDs and cabin monitors at the same time. To maintain
currency, automated monthly content updates can be downloaded to the SmartBox
while on the ground, avoiding additional data usage onboard.
Up to 450 movies and TV shows per year will be
“Together with our partner Satcom Direct we
are pleased to receive a lot of interest in our new nicemedia service from
operators, OEMs, completion houses, and retrofit companies,” says
Philip von Schroeter,
Director of OEM Programs at Lufthansa Technik. “It seems the market is realizing
the need for legal media content and we’re offering exactly what they need.”
“The demand for in-flight entertainment is
rising as passengers increasingly expect a similar entertainment experience in
the air, as on the ground. Our partnership with Lufthansa Technik allows us to
provide great entertainment in a convenient format. The option to preload the
data, carry on the box, and plug and play, is a real bonus for any operator or
owner,” said Ken Bantoft,
SD Chief Technology Officer.
Movies are guaranteed to be shown in English,
German, Spanish and French across a variety of genres including action,
adventure, comedy, family and science fiction. The content is DRM-secured and
licensed, and includes new releases and high definition content.