Embraer lands in the Silicon Valley with sights on disruptive innovation

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Embraer is forming innovation teams in Silicon Valley and in Boston with the objective of exploring business opportunities in the future of air transportation.

The team will seek partnerships that enable new business models and technologies, with particular focus on collaboration with startups, investors, academia, and corporations. Operations will begin this month.

The company has decided to broadly propel innovation through a Global Business Center, which is being established in Melbourne, Florida. The American city is already home to an industrial, engineering and service unit, connecting directly to the United States' advanced innovation outposts. Additionally, it will be connected to and directly participate with the company's engineering departments, in São José dos Campos, Brazil.

Antonio Campello, who is currently the Director of Corporate Innovation, will lead the initiative reporting directly to Embraer’s CEO. Campello has a broad experience with leadership roles in engineering, technology and business development, industrial integration and corporate strategy departments.

“A major transformation is unfolding worldwide, and it has been accelerated by the evolution of artificial intelligence, robotics, virtual reality, and autonomous vehicles, immensely contributing to millions of people's lives. This is yet another step that Embraer takes as a key player in transforming global air transportation,” says Campello.

Situated in the southern portion of the San Francisco Bay Area in California, Silicon Valley is so named due to the large number of silicon chip innovators and manufacturers in the region. The area is home to many of the world's largest high-tech corporations.

“We want to integrate with the Silicon Valley and Boston communities, and create value for transporting people and cargo through the world's largest innovative ecosystems. We also remain attentive to other important poles of technological and innovation development, and to attractive new business models throughout the world, which bring value to the company,” said Paulo Cesar Silva, president and CEO of Embraer. “Embraer has excelled in its journey thus far because of our capacity to innovate in products, processes, systems, and technology.”

Annually, Embraer invests nearly 10% of its revenues in research, development, innovation and improvement of its industrial facilities. Almost half of the company's income today comes from innovations or significant improvements implemented over the last 5 years. Throughout Brazil, Embraer participates in innovative actions such as the Aerospace Participation Investment Fund, which aims to strengthen the national supply chain for the aerospace, defense and security sectors.

BlueSky Business Aviation News | 16th March 2017 | Issue #408

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