Stratajet secures $5m investment and launches ground-breaking marketing campaign

Stratajet, the world’s only real time business aviation booking platform, has secured a $5m investment for the continued development and launch of its unique product, which drives both its online and offline brokerage offerings.

The company has also announced that next month it will embark on an airborne marketing ‘roadshow’, with the aim of reaching out to a range of charter operators and FBOs to promote the benefits of its technology.

Stratajet was identified for investment following four years of development of a technology platform, which has the ability to price not just the flight, but also all of the additional variables associated with a journey. Thanks to their data, previously unidentified costs such as handling, landing and out of hours’ charges are also included giving the ability to provide a quote instantly. The funds raised will be used by Stratajet to increase the supply of operator partners both in Europe and the US and to support the roll-out of its consumer product.

To drive this forward, Stratajet is launching Operation Longreach, which will involve the team traveling in their own aircraft to visit a number of European airfields to meet with the operators who will instantly benefit from using the Stratajet technology.

Following the live testing of the system with a number of UK charter companies, Stratajet has committed to operators that they will offer them a free-to-use software platform that enables them to make use of all of the benefits of Stratajet’s pricing engine for all

Stratajet Managing Director Jonathan Nicol
of their internal quotes, provided they make their aircraft available to be sold on Stratajet.com. Stratajet will integrate seamlessly with the charter operators’ existing scheduling systems and provide a better route to the business jet customer than is currently available.

One of Stratajet’s partner operators is Centreline Air Charter. Director, Phil Brockwell, said, “Stratajet appears to be the only platform backed by the technology to produce instant, bookable quotations. Using the data delivered by the Stratajet system presents us with an array of additional tools, which we think are very exciting.”

The opening up of the platform to a wider number of charter companies will significantly increase the capacity of the system ahead of a full launch to business jet consumers later this year.

Jonathan Nicol, Managing Director of Stratajet commented, “Receiving this investment now proves that the last four years of striving to perfect the technology in Stratajet has been worth it. We have been given full recognition that Stratajet is not just another online solution; rather that we are unique in providing the ability to instantly and accurately price trips from an unlimited number of aircraft operators.”

He added, “We are excited to show more charter partners and FBOs what we have created when we begin Operation Longreach early next month.”

The Stratajet team are planning their aerial ‘roadshow’ now and are inviting all forward thinking operators and FBOs to be part of this industry game changing event.

BlueSky Business Aviation News | 5th March 2015 | Issue #310
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